Message processing of fear-based anti-drink driving advertisements

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Project details

Degree level

PhD

Status

Completed

Reference

M-L Fry

Description

This study examined how young adult novice drivers who differ in 'need for sensation' risk propensity respond to, and process, anti-drink driving advertisements that differ in arousal capacity. The investigation was undertaken in two stages: Stage 1 consisted of focus groups with young people to understand their perceptions, beliefs and experiences of drink driving. Stage 2 was a quantitative study measuring reactions to specific advertisements.

Web Link

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Supervisors supervising this project

SupervisorRole
Professor Susan Dann Principal Supervisor

Related Research Projects by supervisors

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