Understanding everyday internet experiences: applications to social marketing theory and practice
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The research in this study bridges the gap between the marketing subdisciplines of internet and social marketing by exploring the role of the internet as a means of furthering social marketing theory and practice. The research involved by qualitative and quantitative methods over three sub studies covering the role of the role of the internet as a social and personal technology, profiling of internet user opinions, attitudes and behaviours and the development of a strategy map for online social marketing.
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Supervisors supervising this project
|Professor Susan Dann||Co-Supervisor|
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