Understanding everyday internet experiences: applications to social marketing theory and practice

You will find information about and relating to this research project. You can scroll down or directly jump to one of the following sections:

Project details

Degree level





J Previte


The research in this study bridges the gap between the marketing subdisciplines of internet and social marketing by exploring the role of the internet as a means of furthering social marketing theory and practice. The research involved by qualitative and quantitative methods over three sub studies covering the role of the role of the internet as a social and personal technology, profiling of internet user opinions, attitudes and behaviours and the development of a strategy map for online social marketing.

Web Link

No link is available.

Supervisors supervising this project

Professor Susan Dann Co-Supervisor

Related Research Projects by supervisors

No related research Project is found