Understanding everyday internet experiences: applications to social marketing theory and practice

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Project details

Degree level

PhD

Status

Completed

Reference

J Previte

Description

The research in this study bridges the gap between the marketing subdisciplines of internet and social marketing by exploring the role of the internet as a means of furthering social marketing theory and practice. The research involved by qualitative and quantitative methods over three sub studies covering the role of the role of the internet as a social and personal technology, profiling of internet user opinions, attitudes and behaviours and the development of a strategy map for online social marketing.

Web Link

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Supervisors supervising this project

SupervisorRole
Professor Susan Dann Co-Supervisor

Related Research Projects by supervisors

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