Professor Susan Dann - Nat Peter Faber Business School (Faculty of Law and Business)

Fully accredited supervisor - Can supervise as principal supervisor

Social and public sector marketing and strategic marketing


Phone :(07) 3623 7244 (Brisbane)
URIs : Staff Directory Profile

Research Interests

Social Enterprises ; Social Marketing ; Strategic Marketing ; Public Sector Marketing ;

Methods Expertise

Qualitative and mixed research methods ;

Research Projects

Completed Projects

  • Message processing of fear-based anti-drink driving advertisements (PhD) (Principal Supervisor)
  • Service quality evaluation in internal healthcare service chains (PhD) (Principal Supervisor)
  • Understanding everyday internet experiences: applications to social marketing theory and practice (PhD) (Co-Supervisor)
  • A study of brand loyalty in the business-to-business services sector (PhD) (Co-Supervisor)

Selected Publications


Cause related marketing, in Social Entrepreneurship


Social marketing: A service dominant logic perspective, in ANZMAC

e-Marketing, in Palgrave Macmillan


Issues in implementing marketing in a social enterprise, in Social Enterprise and Innovation Conference


Strategic Marketing, in Pearson Education


Regulation of advertising and promotion, in Advertising and Promotion: An Integrated Marketing Communications Perspective

Evaluating the social, ethical and economics aspects of advertising and promotion, in Advertising and Promotion: An Integrated Marketing Communications Perspective

Social Marketing in a Time of Dynamic Change, in Australasian Not for Profit Marketing Conference

Volunteering by Seniors: Exploring the Barriers and Incentives to Volunteering in Later Life, in Australian Journal of Volunteering

Intergenerational Caring: Current Trends in Australian Custodial Grandparenting, in International Conference of Intergenerational Programs

Women, Work and Retirement in Australia, in International Federation on Ageing

Social Marketing and Behavioural Change Strategies, in Office of the Premier (Qld)

Consumer Behaviour: Having, Being, Doing, in Pearson Education


The changing expereince of Australian female entrepreneurs: Examination of the situational and contextual factors that influence the entry of Australian women into business ownership, in International Handbook of Women and Small Business Entrepreneurship

Learning outcomes in marketing education: Are skills and knowledge meeting industry needs?, in Journal of the Advancement of Marketing Education


Street level marketing, in Innovation in Australia

Strategic Internet Marketing , in John Wiley and Sons


Strategic Management, in Pearson Education

Public sector marketing applications, in Services Marketing in Australiasia


Marketing as a Strategic Management Tool in the Public Sector, in Institute of Public Administration Australia

Other information

Professor Susan Dann is Deputy Head of the Business School at Australian Catholic University based in Brisbane. Susan combines an extensive career in academia with a role as an independent company director bring marketing expertise to a number of boards and as a member of government tribunals. She has specialised in non commercial applications of marketing including social marketing, public sector marketing and marketing in social entreprises for social outcomes.